South Beach South

Tell someone you’re off to Miami, and they’ll probably assume that you’re heading for South Beach, or SoBe as it is affectionately known locally. It’s a magnet for hedonists, and without it Miami would not be known as the exciting city that it is today.

South Beach is a small area of Miami that’s detached from the mainland, but which is nevertheless the heartbeat of the city. Its Art Deco landscape is a product of the 1930s and ’40s and was constructed after a hurricane demolished much of the beachfront city in 1926. The architects who rebuilt the community were given licence to create whatever they liked, and the result is an abundance of multicoloured, four-storey Art Deco buildings.

More than 800 of these Art Deco buildings still survive on South Beach and the area was protected, in 1979, by the National Register of Historic Places. Most surprising, however, is that the beach, like many things in Miami, is actually fake, created by sand dredged from the sea bed being dumped onto the shoreline. Fake or not, the sand, edged by turquoise water, provides a wonderful canvas for some of the prettiest sunbathers in the world.

If you want a clearer understanding of the place before you get here, just imagine the most louche and artificial arena possible and then fill it with beautiful people from all over the world who have come to show off their wealth and to party. If you go expecting culture and sophistication, then you’ll be disappointed. Here money and fame rule, glamour and glitz are the order of the day and, as long as you accept that, then South Beach can be a lot of fun.

Apart from being one of the longest beaches in America, SoBe is renowned for its hotels, restaurants, nightclubs and shops. It’s rather like a grown-up summer camp, except that the sun always shines on South Beach and the party never seems to stop.

South Beach’s geography is pretty simple: everywhere you’ll ever need to go is within three parallel blocks from the beach. Tourist-packed Ocean Drive is the Art Deco drive set back from the beach, with its multitude of cafés and overpriced and understyled hotels that line the front. Behind that is Collins Avenue – home to the glamour and over-stated elegance of some of Miami’s finest hotels Finally comes Washington Avenue, grittier, edgier and dirtier, offering an alternative and slightly seedier take on SoBe’s playboy paradise.

This area of South Beach is quieter and more residential than the northern part. In actual beach terms, the southern end of South Beach is occupied by surfers and the ultra toned Latino crowd. It is slightly less crowded at this end, but it's where many of the few true Miami locals like to go to escape the tourists.


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