Ostermalm

Östermalm is to Stockholm what the Upper East Side is to Manhattan or Mayfair to London. In other words, it's the posh bit where the old money lives.

The area is known for having some of the city's most expensive apartments. Living in Östermalm carries a certain cachet the other residents of Stockholm sometimes mock (and possibly envy). For younger Swedes there's even an Östermalm look, an unofficial uniform which over recent years has involved narrow Acne jeans, large J. Lindeberg belts, slim-fitting Filippa K shirts and elaborately arranged hairstyles that must take hours to get right. The girls are similarly style-conscious.
It's in Östermalm that you'll find some of the most exclusive shops, such as Svenskt Tenn, Sweden's most famous interior design store, and Modernity, the best place to buy Scandinavian furniture dating from the middle of the 20th century. Birger Jarlsgatan is crammed with international designer names – Versace, Gucci and their competitors. Here you'll also find the town's finest food market, Saluhall, as well as many fashionable bars and cafés. New venues regularly open (and close) alongside proven classics like Prinsen, Riche and Sturehof, which have been providing traditional Swedish food to the city's elite for more than a century.

Stureplan, a triangular plaza flanked by Birger Jarlsgatan and Sturegatan, is the axis around which all Stockholm nightlife seems to revolve. Many evenings begin beneath The Mushroom, a concrete structure in the middle of Stureplan that resembles a large fungus and is a popular meeting place. Standing on Stureplan you are just steps away from some of the town's coolest clubs, bars and restaurants. Östermalm is where you're most likely to run into models, pop stars, actors, footballers and junior members of the Royal Family enjoying a night out.

For visitors to the city, Östermalm has several excellent hotels, including the Diplomat and Esplanade, which stand side-by-side overlooking the water on the city's most desirable stretch of real estate, Strandvägen. Then, of course, on the border of Norrmalm but with an Östermalm attitude, stands the Grand Hotel, which is where Nobel laureates check in when they come to get their medals and their 10 million kronor prize (around $1.5 million, e1 million or £795,000) from the King.

Östermalm is handy for visiting the National Museum, Nordic Museum and the Museum of Modern Art, which between them span several centuries of Swedish art, design and culture. Djurgården is a large island park adjoining Östermalm that is home to the city's two most-visited attractions: Skansen, an open air museum-zoo, and the not-to-be-missed Vasa Museum, which houses an incredibly well-preserved 17th-century warship that was salvaged from the waters of Stockholm harbour after it sank on its maiden voyage in 1628.

If you've come to enjoy great architecture, decadent nights out, excellent shopping and a big dollop of culture, you may find yourself reluctant to go anywhere else.


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